Google Gains, MySpace Grows, SEO Perspectives


Google gains more popularity and search market share according to sources at Hitwise:

Search Engine – Search Volume
www.google.com – 60.29%
search.yahoo.com – 22.58%
search.msn.com – 11.56%
www.ask.com – 3.63%
Source – Hitwise

Keep in mind that 10% of the Google’s share is in AOL’s portal. So in reality, it is still a whopping 50% of the industry. As MSN just released its Live Search Revamp, which we spoke about here, We expect with this they will gain some pick up as they offer some nifty features.

Google is still the uncontested mighty giant, and the reason you need to still consider it as a main focus for any SEO campaign. It is definitely the powerhouse of the Search Engines.

One interesting item, is that we actually have a client that wanted the campaign for Yahoo and MSN, but not Google, although after a considerable amount of time and a dramatic increase in their Google rankings, the campaign was well received in its big Google gain over the other competitors.

If you have top Google rankings and fall off of Yahoo and MSN, you may find yourself in a good position with 60% of all online traffic, still more than that of Yahoo and MSN combined. Obviously, if the tables ever turned, we would be targeting client sites for whatever the next most popular search portal becomes. Myspace.com perhaps?

Interestingly enough Hitwise named Myspace as the Most popular website for August 2006.

1. www.myspace.com – 4.9%
2. mail.yahoo.com – 4.6%
3. www.yahoo.com – 4.24%
4. www.google.com – 3.88%
5. mail.myspace.com – 2.46%
6. www.hotmail.com -2.32%
7. www.msn.com – 1.91%
8. www.ebay.com – 1.61%
9. search.yahoo.com – 1.37%
10. search.msn.com – 0.93%
11. blog.myspace.com – 0.49%
Source – Hitwise

Now that everyone and their next door neighbor has a myspace blog page, we’re at an era where a bit more marketing can push this site into becoming an industry leader. So the future may hold some myspaceseo.com companies (sorry, we already bought it).

[tags]Google, MSN, Google Search, MSN Search, Yahoo, Yahoo Search, Hitwise, Myspace.com, myspace, myspace seo, myspaceseo.com, search market, seo, seoimage, seo image, search engine optimization, seo campaign[/tags]